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Mahindra Honours Indian Farmers at the 6th Samriddhi India Agri Awards 2016

Recognizes farmers & Agri institutions for their contribution in the field of agriculture

March 7, 2016, New Delhi: Mahindra & Mahindra's Farm Equipment Sector, India’s leading tractor manufacturer, recently announced the winners of the Mahindra Samriddhi India Agri Awards (MSIAA) 2016. Instituted in 2011, the Mahindra Samriddhi India Agri Awards are bestowed upon the farmers and institutions to recognize their noteworthy and purposeful contribution to the field of agriculture.

The Honourable Minister of Agriculture, Shri Radha Mohan Singh, was the Chief Guest of the awards ceremony. The Guests of Honour at the awards ceremony were Honourable Minister of State for Agriculture, Dr. Sanjay Balayan & Honourable Minister of State for Agriculture Shri. Mohanbhai Kalyanjibhai Kundariya.

The Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement Award) 2015 was conferred upon Dr. Amrita Patel for her immense contribution to Indian agriculture specifically for growth and development of the dairy cooperative sector during her illustrious career spanning four decades with National Dairy Development Board.

Speaking at the occasion, Mr. Anand Mahindra, Chairman, Mahindra Group Chairman, said, "I would like to congratulate all the winners of the Mahindra Samriddhi India Agri Awards 2016. Each winner exemplifies the indomitable spirit of the Indian farmer in the face of huge challenges. These awards are our way of recognising farmers for their immense contribution to agriculture, and for helping to drive positive change in their lives, communities and indeed the country as a whole. In its 6th year, the Mahindra Samriddhi India Agri Awards is already a respected initiative that I am certain will continue to motivate the farming fraternity."

According to Dr. Pawan Goenka, Executive Director, M&M Ltd, "As India's leading tractor manufacturer for over 31 years, we have always encouraged innovation and innovative practices in the agricultural sector to increase rural prosperity and Mahindra Samriddhi India Agri Awards are testimony to that spirit. We are confident that these awards will encourage modernization and transformation, thereby delivering agri prosperity and enabling rural India to rise."

The awards are an extension of Mahindra's "Samriddhi" initiative which aims to enhance agricultural productivity through innovative farming technologies, thereby leading to an increase in rural prosperity. Several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates, apart from sales and service of tractors and advanced implements.

Mahindra Samriddhi India Agri Awards 2016 Details:

MSIAA 2016 received 54736 nominations from farmers across the
country which is a 14.8 percent growth over the previous year (47676).

Cash Prizes:

•  National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000/-

•  Regional Level Cash Prizes (for individuals): Rs. 51,000

•  Runner up Cash Prize (for institutes): Rs. 1,11,000

•  Krishi Shiromani Samman: Rs.5,00,000

National Winners of the Mahindra Samriddhi India Agri leadership Awards 2016 are as follows:

Mahindra,Samriddhi,Krishi Samrat Samman,-,Farmer,of the Year Award (Male)a.,Land,holding less than 5 acres,Mahendra Patidar
Mahindra,Samriddhi,Krishi Samrat Samman,-,Farmer,of the Year Award (Male)b.,Land,holding from 5 to 20 acres,Krishnpal Singh Mourya
c.,Land,holding more than 20 acres,Neelam Dutta
Mahindra,Samriddhi Krishi Prerna Samman,-,Farmer of the Year Award (Female)Sugan Bai Patidar
Mahindra,Samriddhi Krishi Yuva Samman,- Farmer of the Year Award (Youth)P Jawahar Raja
Mahindra,Samriddhi Krishi Sansthan Samman - Recognition for
Public Sector organization
Indian Institute of Soil
Science Bhopal
Mahindra,Samriddhi Krishi Shiksha Samman,- Recognition for Agricultural UniversitiesAcharya NG Ranga
Agricultural University , Hyderabad
Mahindra,Samriddhi Krishi Sahyog Samman,- Recognition for NGOs / SHGsRajasthan Rural Institute
of Development Management, Udaipur
Mahindra,Samriddhi Krishi Vigyan Kendra Samman,-Recognition for KVK of the yearKrishi Vigyan Kendra ,
Mahindra,Samriddhi Krishi Shiromani Samman,- Lifetime Achievement AwardDr. Amrita Patel

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

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