About Ashwamedh

For more than 60 years, Mahindra Tractors has led the Indian tractor industry — powering farms, families, and futures across the nation. From the first furrow to the last harvest, it has remained a trusted name across the farming community.

To celebrate the spirit and passion behind decades of trust and an unmatched legacy, Mahindra Tractors launched “Rag Rag Laal Hai” - a high-octane, emotionally charged campaign that’s not just a celebration of the past, but a rallying cry for the future.

“Laal” isn't just a color anymore — it’s pride. It runs in the blood of every stakeholder of the Mahindra family — every heartbeat, every muscle, every dream is powered by "RagRagLaalHai".

About Ashwamedh

Key Highlights

To mark four glorious decades of leadership in the Indian tractor industry, Mahindra Tractors proudly flags off Ashwamedh - a 45-day nationwide journey under our iconic ‘Rag Rag Laal Hai’ campaign.

20th

Day

90

Key dealers participated

11K+

Farmers gathered

Gallery

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Ashwamedh: झारखंड के सरायकेला में संस्कृति और जज़्बे का जश्न!
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Ashwamedh: Day 16 | Mahindra Tractors
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Ashwamedh: Day 15 | Mahindra Tractors
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Ashwamedh: Day 14 | Mahindra Tractors
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Ashwamedh Day 13: Over 8150 km And Still Going Strong | Mahindra Tractors
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Ashwamedh Day 12: 7900+ km And The Ashwamedh Yatra Continues With Full Force | Mahindra Tractors
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Ashwamedh Day 11: 7500+ km And Counting — The Red Wave Refuses To Slow Down | Mahindra Tractors
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Ashwamedh Day 10: 6150+ km And The Ashwamedh Yatra Keeps Blazing Forward! | Mahindra Tractors
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Ashwamedh Day 9: 5650+ km Down, And The Red Wave Keeps Growing | Mahindra Tractors
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Ashwamedh Day-8 | Mahindra Tractors
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Ashwamedh Day 7: 4200+ km And Counting | Mahindra Tractors
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Ashwamedh Day 6: 2550+ km down, and the momentum’s only building | Mahindra Tractors
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Ashwamedh Day 5: 2000+ km Conquered | Mahindra Tractors
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Ashwamedh Day 4: 1250+ km on the Road – The Journey Continues
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Ashwamedh Day 3: 950+ km Across 6 Cities | Mahindra Tractors
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Ashwamedh Day 2: 600+ KM Conquered! Next Stop – Your City! | Mahindra Tractors
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Ashwamedh | Mahindra Tractors
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महिंद्रा ट्रैक्टर्स का विजयघोष- अश्वमेध यात्रा
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अश्वमेध यात्रा #Flag-Off
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नए इतिहास का आरंभ I
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तैयारी जयघोष की तैयार है विजय पताका लहराने को, डंटे हैं जीत की हर मिसाल क़ायम करने को।
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