About Ashwamedh

For more than 60+ years, Mahindra Tractors has led the Indian tractor industry — powering farms, families, and futures across the nation. From the first furrow to the last harvest, it has remained a trusted name across the farming community.

To celebrate the spirit and passion behind decades of trust and an unmatched legacy, Mahindra Tractors launched “Laal ki Lalkaar” - a high-octane, emotionally charged campaign that’s not just a celebration of the past, but a rallying cry for the future.

The Shankhnaad echoes across India. 22 tractors set to traverse every state, asserting our spirit of leadership on ground. A legacy built on decades of trust, now roaring louder than ever.

“Laal” isn't just a color anymore — it’s pride. It runs in the blood of every stakeholder of the Mahindra family.