Mumbai, December 07, 2023: Mahindra Tractors, India’s leading tractor brand, celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called ‘Millionaire Farmer of India Award’. The inaugural edition of the awards held at the Indian Agricultural Research Institute (IARI) in New Delhi from December 06 – 08, 2023, witnessed the esteemed presence of Shri. Nitin Gadkari – Honourable Minister of Road, Transport, and Highway, Government of India, Shri. Acharya Devvrat – Honourable Governor of Gujarat, Shri. P Sathasivam – Former Chief Justice of India and Former Governor of Kerala, along with other dignitaries.

Through the ‘Millionaire Farmer of India Award’ the primary objective is to acknowledge, inspire and elevate the profession of farming in India by recognising farmers who through their unwavering efforts and innovative agricultural practices, have not only doubled their farm incomes but have also achieved millionaire status. These farmers have consistently adopted best practices, integrated technology, attaining record levels of productivity and profitability from their farmlands over the years.

The 3-day event will honour over 700 farmers, across 15 categories, at the district, state, and national levels, such as horticulturists, spice farmers, poultry, dairy etc. and include prominent personalities from India’s agriculture industry. Mahindra also showcased a wide range of cutting-edge tractors and farm mechanization solutions at the event.

Shri. Nitin Gadkari also flagged off the Kisan Bharat Yatra, a special roadshow covering 26,000 kilometres, over 4,000 touchpoints and engaging with over 100,000 millionaire farmers over the course of a year.

Vikram Wagh, CEO, Mahindra Farm Division, Mahindra & Mahindra Ltd., stated, "Mahindra Tractors continues to pioneer advancements in agriculture. Our commitment to our purpose of Transforming Farming and Enriching Lives is evident in our active participation in this initiative. These awards spotlight the triumphs of Indian farmers who have demonstrated that with the right technology and practices, farming is not only noble but can also be rewarding. Their millionaire status emphasizes the potential within agriculture when guided by progressive methods and tools. Mahindra is proud to be a partner to progressive farmers."

About Mahindra Tractors

Mahindra is India’s No.1 tractor brand for nearly four decades and is the world’s largest tractor manufacturer by volume. Mahindra rolled-out its first tractor in 1963, through a joint venture with International Harvester, Inc., USA, and in March 2019 became the first Indian tractor brand to sell three million tractors including global sales.

Powerful and fuel efficient for longer duty cycles, Mahindra Tractors are Built ‘Tough’ and are known for their exceptional build quality and performance on rugged and unforgiving terrains, for India and over 50 global markets.

Mahindra Tractors offer the widest tractor portfolio for India and are developed based on Mahindra’s world-class R&D, product development, quality manufacturing, in India, with world-class testing standards, based on world-class engines, powertrains, and aggregate technologies. This is backed by the country’s most comprehensive tractor sales, service, and spares networks, for lowest total cost of ownership, along with the highest tractor resale value.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Media contact information

Nayana Borthakur        
Head – Communications        
Automotive & Farm Equipment Sector        
Mahindra & Mahindra Limited        
Email  - [email protected]