Mahindra & Mahindra Limited (Mahindra Tractors Division) (“Company”) is launching a promotional campaign titled “Har Gaon Mein Star Hai” (“Campaign”) hosted on a digital microsite (“Platform”). The Campaign allows users to generate personalized posters using AI-based face swap technology for entertainment purposes.

1. Eligibility

This Campaign is open to all individuals aged 18 years and above who are residents of India. Participation is voluntary and at the sole discretion of the user.

2. Participation Rules

Participants may upload one image to generate a personalized poster. The image must be owned by the participant and must not contain offensive, obscene, or infringing content. The Company reserves the right to remove any content deemed inappropriate without prior notice.

3. Consent and Data Privacy

By clicking “Get My Poster”, the participant consents to Mahindra & Mahindra Limited and its authorized partners using their image and contact details for generating a personalized poster using AI-based face swap technology. The data will be processed and stored by a third-party vendor in accordance with applicable data protection laws.
Participants agree to receive the generated poster via WhatsApp and to be contacted by the Company through SMS, call, WhatsApp, or other communication channels. Participants confirm they are the rightful owner of the image submitted and are above 18 years of age.

4. Content Restrictions

Participants must not upload content that is abusive, obscene, threatening, harassing, defamatory, libelous, profane, offensive, sexually explicit, or infringing on third-party rights. Any violation may result in removal of content and disqualification from the Campaign.

5. Intellectual Property

All poster designs are fictional and created for entertainment purposes only. They do not depict or reference any real movie, celebrity, or brand. The Company retains all rights to the Campaign creatives and generated content.

6. Liability Disclaimer

The Company is not liable for any technical issues, delays, or damages arising from the use of AI-generated content. Participants are advised to verify the output independently and use their discretion.

7. Indemnity

Participants agree to indemnify and hold harmless Mahindra & Mahindra Limited, its affiliates, employees, and partners from any claims, damages, or liabilities arising from the content submitted or breach of these Terms and Conditions.

8. Modification and Termination

The Company reserves the right to modify, extend, or terminate the Campaign at any time without prior notice.

9. Governing Law and Jurisdiction

These Terms and Conditions are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Mumbai.