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Mahindra & Mahindra Limited (Mahindra Tractors Division) (“Company”) is launching a promotional campaign titled “Har Gaon Mein Star Hai” (“Campaign”) hosted on a digital microsite (“Platform”).
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Sugarcane farming is the lifeline of Maharashtra's agricultural economy. With its favorable agro-climatic conditions, extensive irrigation networks, and large cooperative sugar mills, the state has emerged as one of India's top sugarcane producers. Regions like Kolhapur, Satara, Pune, Ahmednagar, and Solapur are famous for intensive sugarcane cultivation. However, as farming inputs grow costlier and labor becomes scarce, mechanization has become critical for farmers to remain profitable.
Madhya Pradesh, the agricultural heartland of India, is home to a wide variety of crops and soil types. From the soybean belts of Malwa to the wheat-rich plains of Bundelkhand and the irrigated rice fields in the Narmada valley, Madhya Pradesh farming demands versatility, efficiency, and timely operations. To meet these demands, one of the best ways farmers can boost productivity and reduce costs is by using the right tractor implements at the right time.
India's agricultural landscape is witnessing a steady shift toward organic and sustainable practices, and grape farming is no exception. With rising consumer demand for chemical-free produce and the potential for export, organic grape cultivation is gaining momentum across major vineyard regions like Maharashtra, Karnataka, and Tamil Nadu. This blog explores how Indian farmers are adopting sustainable practices and modern tools like tractor implements to make organic grape farming both eco-friendly and profitable.
Mustard farming is a key component of India’s Rabi season agriculture, especially in states like Rajasthan, Madhya Pradesh, Haryana, and Uttar Pradesh. Known for its oil-rich seeds, mustard is not only a source of income for farmers but also an essential edible oil crop for millions of Indian households. To ensure high yields and profitable harvests, modern farmers are increasingly relying on mechanization. With its durable, fuel-efficient, and performance-driven machines, Mahindra offers some of the best tractors and implements for successful mustard cultivation.
Maize farming plays a vital role in global food and fodder production, and in countries like India, it has become an increasingly important crop for both food security and income generation. With growing demand in sectors such as poultry feed, processed food, ethanol production, and starch manufacturing, the focus has shifted toward achieving higher yields, especially on limited landholdings.
Uttar Pradesh is India’s largest sugarcane-producing state, contributing over 45% of the country's total sugarcane output. With its fertile plains and favourable climate, the state is well-suited for sugarcane cultivation. However, as traditional farming methods become increasingly inefficient and costly, farmers across Uttar Pradesh are turning to mechanization to enhance productivity and reduce labour dependency.
Agriculture remains the backbone of India's economy, and nowhere is this more evident than in Uttar Pradesh. With a vast rural population and fertile land, the state plays a crucial role in feeding the nation. Yet, despite its agricultural potential, many small farmers in Uttar Pradesh continue to face significant challenges in improving their crop yields. Limited land holdings, outdated techniques, and lack of access to modern machinery often stand in their way.
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